Alicante agencies Gettingbetter, Utopicum, Grupo Idex and Sapristi stood out with distinct personalities at the La Lluna Festival, an event that drew a clear line between advertising and creative communication. Held in the Valencian Community and organized by ComunitAD, the festival marked its 11th edition with a vibrant celebration of talent. The showcase took place at Valencia’s Rambleta space on a lively Friday night, turning the city into a hub for ideas, awards, and creative energy.
Alicante’s presence dominated the awards table. Gettingbetter led the tally with 11 trophies, spanning 3 gold, 4 silver, and 4 bronze. Close on their heels were groups earning 9 trophies, including 4 gold, 2 silver, and 3 bronze, with Utopicum and Grupo Idex each clinching 4 trophies. Sapristi followed with 3 trophies, comprising 3 bronze recognitions. The results highlighted a strong regional footprint and a sustained commitment to creative excellence across multiple categories.
Among the notable developments this year was the introduction of a new category focused on Ideas for a Sustainable World. This addition sought to reward campaigns that raise awareness, foster sensitivity, and actively communicate about sustainability and environmental stewardship. In this arena, ACTIU’s campaign Act Two, created by Gettingbetter, earned top recognition in collaboration with Grupo Idex, which received a gold medal and a silver medal for its efforts. The entry table for Three for Stoller Europe and Utopicum earned bronze for Bolsalea, illustrating the festival’s encouragement of cross-pollination between agencies and client projects.
Grupo Idex also secured a grand prize honor as Advertiser of the Year, a testament to sustained impact on the industry through its work on the same project. The festival’s 11th edition celebrated not only individual wins but also the lasting value of creative collaboration across agencies and clients, reinforcing the idea that progress in advertising comes from shared ideas and persistent execution.
The La Lluna jury for this year’s competition featured a diverse panel, including Gema Arias from Kitchen, Jaime Azurmendi from Cheil, Bibiana del Alcazar of BBDO, Pilar de Giles from Proximity, Sergio García of PS21, Beto Nahmad from VCCP, Nacho Olazábal from Penguin Torreblanca, Kerman Romero from KFC, and Amagoia Sologestoa of MásMovil. Their expertise and varied perspectives helped shape a fair assessment of campaigns across categories and disciplines. The jury’s work underscored the festival’s mission to celebrate the value of creativity and elevate the visibility of creative agencies within the Valencian Community and beyond.
La Lluna is organized by the Valencia Community Advertising Communication Companies Association. The event aims to shine a light on creative achievement and to help agencies gain broader recognition for their contributions to advertising and communications. By combining competitive awards with a forum for dialogue and idea exchange, the festival reinforces the essential role of imagination, strategy, and responsible communication in contemporary campaigns. [Citation: ComunitAD and La Lluna Festival records]