This is the Alicante-based Advertising Companies Association, 361Alicante, proudly announcing the XXI edition of the Alce Awards. The event champions intelligence, creativity, and talent in advertising, held in Alicante province. The Alce Awards celebrate the people and teams behind bold campaigns, honoring the work of local agencies that shape the province’s advertising landscape and contribute to the broader industry. This year’s competition continues to spotlight ingenuity in communication while recognizing the impact of outstanding creative work across categories and disciplines.
The awards program remains true to its established structure, preserving the same categories featured in prior seasons. The competition will again honor strategies that drive powerful campaigns, designate Agency of the Year, and recognize standout revelations within the field. Within these pillars, entries will be organized into Creativity, Crafts, and Special Awards, ensuring a comprehensive appraisal of both artistic vision and technical execution. Every category will award three metals to top-scoring entries—gold, silver, and bronze—selected by an expert jury and celebrated during the ceremony. This consistent framework underscores the association’s commitment to fairness, transparency, and the celebration of excellence in advertising across the region.
AI with an Alicante Focus
In a landscape where artificial intelligence becomes increasingly pervasive, the 361Alicante association emphasizes that creativity and human talent remain the heart of compelling advertising and effective communication. The organization values the work produced within Alicante and reinforces the belief that artificial intelligence cannot replace human creativity at the core of meaningful campaigns. The awards program foregrounds human-led innovation while leveraging AI as a tool to augment, not supplant, creative expression.
The celebration date for the Alce Awards is set for 30 June in Alicante. The venue will be announced to the public in the coming weeks, and registration for the competition is open until 26 May. A panel of industry professionals will judge the entries, bringing national expertise to the process. The jurors, whose names and roles will be announced soon, will assess campaigns based on impact, originality, strategy, and execution, ensuring a rigorous and respected evaluation framework that reflects best practices in the advertising field.