The group’s leader issues a clear directive, and a chorus of assent ripples through the room as the command resonates: Hands Up. Sergei Zhukov has long maintained a personal holiday cadence that informs how he welcomes the New Year. He consistently chooses to celebrate with his family, steadfastly avoiding corporate galas or public spectacles during the festive season—an approach he has preserved for many years. These patterns have been captured by kp.ru, underscoring a steady, year-after-year ritual that shapes his public and private calendar alike.
Like many artists who juggle demanding careers with deeply rooted personal traditions, Zhukov often finds himself at home at the stroke of midnight. Even when a late-night concert is scheduled to bridge the transition from January 31st to January 1st, his established rule holds firm. He paints a vivid picture of a celebratory tableau centered around a large table, surrounded by intimate circles of family and close friends, with festive New Year’s delicacies, a decorated tree, and carefully wrapped gifts. This intimate ensemble is described as the optimal setting for greeting a fresh calendar, offering a sense of continuity, warmth, and belonging that he values above all else.
When it comes to money or opportunity, Zhukov’s stance remains unshaken. He has explicitly stated that the financial prospects of invitations to perform on New Year’s Eve have little sway over his decisions. The priority is simply being with family as the clock rings in the new year, a choice he maintains even when sensational gigs and high-profile appearances present alluring rewards and broader fame.
Practically speaking, he has noted that he could reach a venue swiftly if needed, even after a family gathering. In those moments, he makes it a point to greet venue staff and guests, reinforcing a sense of humility and connection with the people who help fashion the festive mood around him and contribute to the night’s atmosphere with their warmth and service.
Recent media coverage indicates that the lead singer’s bar, associated with the band Hands Up!, finally opened in Yekaterinburg after a series of attempts. The venture began in 2016 when Zhukov aimed to establish a venue on Rosa Luxemburg Street, yet the organizers encountered hurdles locating a suitable site. A viable location was secured in 2023, and the bar opened on October 27. However, it soon attracted intense public scrutiny and was briefly closed to address visitor feedback and concerns, illustrating the challenges that accompany celebrity-backed enterprises and the evolving expectations of the public. The bar’s evolution mirrors broader debates about celebrity entrepreneurship, urban location strategy, and community engagement in modern city life.
In a separate note, prior remarks from Alexey Vorobyov touched on questions about personal magnetism and relationships, hinting at the public’s curiosity about how artists attract and choose partners. This area of inquiry frequently intersects with celebrity culture and media narratives, reflecting the ongoing spotlight on famous performers’ private lives as much as their artistic milestones, particularly around year-end periods when public attention intensifies.