Pocoyo has grown. The sweet and famous cartoon character, with intense and vibrant colors, now bears the name Muchoyó, has made his new uniform an “all black” and hooded sweatshirt.
This is illustrated in the animation short and main track of the new campaign The Children Revolution, in which Aldeas Infantiles SOS, Educo, Plan International, Save the Children, Unicef Spain and World Vision seek to draw attention to issues affecting the world. For millions of children and adolescents around the world, as well as mobilizing funds for projects for the protection and participation of children, demanding the fulfillment of their rights.
With more than 37 million subscribers and 6,500 million videos viewed on YouTube channels, it marks a milestone in the 20-year history of the character, who has an extraordinary power of communication and references several generations of boys and girls.
Muchoyó is presented in an animated video clip with assertive and groundbreaking language and a black and white aesthetic very different from what Pocoyó is used to us.
In the film, the character embarks on a determined journey in a gray and dark world dominated by injustice and lack of rights, where references are made to some of the problems his group is experiencing: discrimination, child labour, sexual violence or armed. conflicts His journey ends in a symbolic place where Muchoyó delivers his message to the world. “We want to hear laughter instead of screaming. Feel the love and don’t be afraid. We want to play and no one forces us to fight. Kill hunger and this hunger won’t kill us. We want to heal ourselves when we get sick. We want to stop running without knowing what it is. We want to learn to read, not just to survive.” We want you to listen to us,” Muchoyó cries, and warns: “Childhood Has a Voice”.
The idea to bring this new character to life is not only to raise public awareness of the importance of fulfilling children’s rights, but also to raise the voices of children and adolescents so that they are the ones who demand it. first person, the fulfillment of their rights, invites them to join their revolution.
This is via a manifest song composed by the 18-year-old rapper from Alicante, NG in collaboration with SFDK and available on all music platforms (Spotify, Itunes, YouTube Music).
Núria García, aka NG, at just 14 years old, has been watched millions of times in cockfights where she encounters more experienced rappers.
As a kid, he listened to American rap without understanding what they were saying, but it was enough for him to fall head over heels in love with hip hop and devote all his free time to rap, as well as composing his first words. out of personal need rather than interest. art. With common sense and perseverance, she weaves her own style and a legion of followers on Instagram.