exhibition catalog Contemporary Art of the Generalitat Valenciana III, Created by the Generalitat in 2021, directed by the Consorci de Museus and designed by Martha Blackgot a bronze medal ADG Laus Awards.
The Association of Art Directors and Graphic Designers, a private non-profit organization that represents professionals, studios, agencies, schools and companies dedicated to graphic design and visual communication, has been giving these awards since 1964, which values design.
This is not the first time the Consorci de Museus de la Comunitat Valenciana has received this award. He received a bronze medal for the exhibition catalog in 2009. Cross. mysticwith in 2010 Peregrinatio 2010. Theater of Mysteries and for the book in 2011 Maps of creativity. 100% Valencia. All three proposals signed Canya Studio.
“At the Consorci de Museus and Center del Carme, we work meticulously on the design of all our offers, both exhibition and editorial. In our publications, as in the catalog that received the prestigious Laus Award, didactic with the most Explanatory part and visual experience, so that the publication itself is an artistic object. ”, explains José Luis Pérez Pont, director of the Consorci de Museus and Center del Carme.
“Every year, the ADG Laus Graphic Design and Visual Communication Awards identify the best projects in more than 50 divisions across five categories: graphic design, digital, advertising, audiovisual and students. Laus promotes design, reflects its cultural and economic significance to society, and supports the professional environment. This year, the awards have been recorded 1,200 registered projects, evaluated by a jury of well-known professionals in the industry. The result: 335 award-winning projects split between two Grand Laus, one young talent37 gold, 66 silver and 229 bronze”, they admit from the organization itself.
“Receiving a Laus Award is not only a cause for celebration, but also a rewarding reinforcement in the workplace. In this edition, we agree on twelve studies about the Valencia region, an indication of the beautiful moment the profession is having around us. Personally, I would like to thank the Consorci de Museus, and especially the CCCC, for giving me the opportunity to work on projects like this. Their commitment and involvement in culture, contemporary art and design is essential,” says creator Marta Negre, the designer of the catalog.
About the catalog
catalog Contemporary Art of the Generalitat Valenciana III It has a compact editorial layout and almost 400 pages Compiling 22 contemporary artworks acquired by Generalitat in 2019 in a visual and orderly manner. and in 2020 exhibited at various venues in the three provinces of the Valencian Community through the Consorci de Museus.
The publication shows the pieces on display at the exhibition Contemporary Art of the Generalitat Valenciana IIIcombining trilingual texts and general and detailed photographs.
In 2017, the Ministry of Education, Culture and Sports launched a campaign to acquire artworks to promote Valencian creators, build a future-proof legacy and contribute to the revival of the contemporary art industry. The venture is currently in its fifth edition and has received a total of 129 tracks to date.
Copies of the catalog can be purchased from the Center del Carme Cultura Contemporània as well as from Llig bookstores and online sales in Europe and Latin America.