Big oil companies are intensifying the trade discount war as fuel prices go up completely. BP is warming the market and challenging giants Repsol and Cepsa by further expanding the additional reductions to the mandatory 20 cents per liter set by law to lessen the impact of rising fuel prices on families and professionals.
After Repsol and Cepsa announced that they will increase the discounts to 30 cents per liter for the next few months, now BP goes further and launched a promotion that carries sales throughout the summer (this Thursday until September 30th) up to 40 cents per liter In the Spanish network of gas stations.
BP Spain For private customers who refuel using the My BP card, a discount of 15 cents will be applied to the mandatory 20 cents, and 5 cents more will be applied, especially if they refuel more than 40 liters of their own fuel. Final (This last discount is valid only at gas stations on the Peninsula and excludes those on the islands).
Up until now, BP discounts have consisted of additional 5 cents discounts to customers presenting the group’s loyalty card (extended to 15 cents in the summer) and an additional five cents discount on refueling more than 40 liters and on company specialty fuels. The subsidiary of the British group will draw a 40 Euro thousand discount on fuel to customers who refuel more than 30 liters at BP stations.
Pressure on competitors
With gasoline and diesel prices reaching record highs, major oil companies are reluctant to close the discount pass for their customers at the gates of the first operation to be launched this summer. tourism boom predicts travel on Spanish roads will increase rapidly in the summer. Earlier in the month, Repsol and Cepsa began extending their additional discounts, and now BP is putting additional pressure on its competitors amid the business turmoil.
repsol It was the first to confirm that the discounts offered to its customers at 3,300 fuel stations were extended during the summer months, and once again paved the way. In addition to the 20 cents discount per liter of fuel set by the executive’s anti-crisis decree, the company led by Josu Jon Imaz will continue to add 5 cents to all customers and 10 cents to drivers using the payment system. Corporate Waylet, which increases the final discount to 25 or 30 cents per liter, in addition to other discounts available to professional drivers.
cesa Going further, it decided to extend the added discounts until the end of the year, not just during the summer months. Some rebates, in the case of the second-largest oil company, add 25 cents for all customers connected to the loyalty program and 30 cents for consumers.