Gazprom-Media General Director Alexander Zharov at the session “Image of a Hero”. In his article titled “How do modern cinema and media respond to the demands of the state and society”, St. He explained a new study of the holding at the St. Petersburg International Economic Forum (SPIEF). He quotes him TASS.
The study has been carried out since March 2024 to identify the most vivid and audience-liked visuals of heroes in movies and TV series. Within the scope of the study, competent experts in the field of cinema were interviewed and popular films and TV series released in the last 40 years were analyzed.
Based on initial findings, the holding’s experts identified several of the most popular types of heroes, or “codes”.
“The first code is “lucky”. Russian people’s belief in miracles is endless. That’s why “The Bremen Town Musicians,” “The Flying Ship” and “Under Pike’s Command” are breaking box office records. And I think it will always be so,” Zharov said.
He called the second type “re-educated”, as in the movie “Slave”, and the third – “man of the people” who defended his interests, family and Motherland.
“The next hero is a “reluctant hero.” “A simple person lives, finds himself in a critical situation and becomes a defender,” he said.
Zharov explained that the biggest demand from the audience was for a modern Big Hero to replace the heroes of the past, which he named Stirlitz as an example.
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Source: Gazeta
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