Ciudad de la Luz film studios will create a “tractor effect” to capture filming in Alicante. Minister of Tourism and Innovation Nuria Montes emphasized the role these facilities will play in the new phase they have started at the International Tourism Fair (Fitur) held in Madrid and tandem they will play Committed to the cinema of the Valencian Community within the scope of the “Comunitat Valenciana Plató de Cine” strategy
Montes initiated the Generalitat’s strategy to promote film tourism under this nameWith Fermín Crespo, managing director of Society Projects for Digital Transformation (SPTD), The one who introduced the City of Light studios and the new Film Commission Comunitat Valenciana brand.
“The fact that the Valencian Community has one of the best film studios in Alicante is a driving influence for the film. attraction that spreads throughout the regionIt provides the opportunity to shoot outdoors and indoors,” explained the head of innovation.
Crespo proposed the new phase of the Ciudad de la Luz studies and emphasized that the Innovation Department is maintaining various contacts with permitting production companies. Start 2024 with “intensive activities”. Although neither of them wanted to advance any details about it.
Montes emphasizes that audiovisual productions “are of great strategic importance to the geographical area in which they are developed, with a clear impact on income and employment.” In addition to an important reflection of “the development and modernization of the local, provincial and regional production fabric, as well as the attraction of talent and human capital.”
Consell’s head of tourism policy pointed out that in addition to the direct impact of filming on the audiovisual sector, this is also the case. “These have very significant indirect impacts on the hospitality, restaurant, transportation and service industries.”“, therefore reiterated the Generalitat’s firm determination to encourage and facilitate filming on the territory of the Valencian Community.
“Most of the movies are worth considering. It is carried out in periods outside the high tourist season, “Therefore they may have deseasonalizing value,” Nuria Montes said.
Another benefit of filming is that the use of locations means producing strategic advertising campaigns that have an immeasurable impact on the tourism industry, as audiovisual works become showcases of the world of the towns, places and points of interest in which they are produced and are a source of information. Tourist promotion according to Montes. “It is a type of advertising that is received positively by the audience when seen as part of a movie or TV series,” Montes notes.
Valencian Community Film Commission
The Fitur framework also served the councilor to unveil the new Film Commission brand, born with the goal of the “film commission” of the Valencian Community.making it easier for companies and professionals “He is one of the representatives of the audiovisual sector who wants to shoot films in our region.”
The primary goals of this initiative include attracting, facilitating and promoting audiovisual production through different actions. It also aims to bring visibility to the Valencian Community. As a national and international cinematographic tourism centre, positioning the region as a great audiovisual centre. and cinematographically presenting the region as a place where cinema and audiovisual production takes place across industry, companies and society.
The actions of the film offices of the Valencian Community Film Commission will also be supported and the resources of the Valencian Community will be promoted as a region for audiovisual filming.