Robert Garayev, author of the book “The Boy’s Word”, jokingly stated that Tatarstan’s children’s ombudsman, Irina Volynets, was the advertising agent of the series based on the work. This is how he responded at a creative meeting on the Kazan Riviera to the question of whether the campaign to “cancel” the series due to accusations of romanticizing the image of bandits was a marketing ploy. reports “ONLINE BUSINESS”.
“Yes, Irina Volynets was the advertising agency for “The Word of a Boy”. He received his money secretly and therefore advertised it for a long time,” Garayev replied ironically.
He also stated that “cancelling” a series is a good marketing move because it sparks initial interest in the audience and can determine their attitude.
“This is the effect that Barbra Streisand is trying to ban something there, suppressing some information, but on the contrary, draws attention to it,” the author of the book emphasized.
After the release of the series telling about the history of Kazan organized crime groups, Irina Volynets asked Roskomnadzor to check the compliance of the series with traditional values. On December 11, Roskomnadzor did not explain Violations of Russian legislation in the film.
It was previously reported that “The Boy’s Word” and “Cheburashka” would be released. known The best projects of Russia in 2023.