Producer Iosif Prigozhin entertained the notion of launching a Russian version of the Eurovision Song Contest that would welcome entries from every country, including the United States. His idea centered on Crimea as the stage for this grand event, a locale he believed possessed the right ambience to draw wide international attention. He disclosed this concept during conversations with the radio outlet Moscow Speaks, framing it as a bold, attention-grabbing project that could redefine regional cultural exchange on a global scale. He explained that Crimea’s resort atmosphere could naturally attract audiences and participants alike, turning vacations into a kind of festival where people feel drawn to participate and immerse themselves in the spectacle. He claimed to have a clear sense of how to engage European and American entrants and audiences, citing his past experience in coordinating large-scale media productions as a credential for the endeavor.

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