Benidorm Fest semi-final figures: over 1 million viewers and a global ‘trend topic’

Benidorm Fest’s first semi-final was a “resounding success” in terms of impact on both the audience and social networks, as well-known data show, as announced by Benidorm City Council in a statement. Thus, the ‘hashtag’ #benidormfest and #benidormfest2023 reached 284.1 million and 53.9 million views last night. respectively on TikTok. 338 million in total. On Twitter, Benidorm was mentioned 166,204 times between 22:00 and 12:00, ranking first on national and global trending topics.

In the case of the Chinese social network, views were almost 20% higher than the first version last year, especially 19.8%. On Twitter, in addition to the influence in Spain (61.5%), the impact recorded in Spanish-speaking countries stands out at around 20% in Argentina, 6% in Mexico or 2.6% in the United States. Continuing with its impact on social networks, it should be noted that More than 90% of those who viewed or commented on them were in the 18 to 34 age group. 52.9% are men and 47.1% are women.

with regard to rreproductions of songs that have been or will be playing this Thursday The effect is remarkable in the second semi-final as well. A total of 7,253,579 reproductions of 18 songs that entered the competition on Spotify were reached. Artist of all Vicco y su ‘Nochentera’ is the most produced with 1.4 million. They stand behind him for the moment Fusa Night (882K), suffering (683K) and Alice Wonder (648K)).

On the YouTube platform, the total The reproductions of 18 artists are almost 2.5 million. In this case, Agoney, the winner of the first semi-final, has the highest number of views with over 260,000 views. They are followed by E’Femme (210K), Fusa Nocta (207K) and Megara (171K). Agoney exceeds 95,000, while Megara 47K is the same as Alice Wonder 42K, Aritz Aren.

Regarding following online, gala followed 82,617 viewers related to RTVE Play, which has been viewed 147,768 times. The most watched minute of the live broadcast in the digital environment was recorded around 24:00. 24,364 to 23:30 simultaneous spectators during the performance, suffering

Some previous premieres and a free voting ‘app’?

The data was disclosed by RTVE’s director of communications, María Eizaguirre, at a press conference in Benidorm this Wednesday. In it, they also talked about the broadcast on television and the chosen program. some viewers criticized that the first semi-final started at 22:50, very late. “We’ll look into everything,” commented the RTVE manager, explaining that “the content of Benidorm Fest started after the news and a programming strategy was followed,” which eventually placed the premiere at that time. “When this edition of the festival ends, everything will be analyzed with the available data.”

Eizaguirre also presented data on the popular vote: 10,285 votes, 7,507 by SMS and 2,778 by phone. Low audience participation? The person in charge states that “we will have to draw conclusions and one is whether to launch a free voting ‘app'”. “Hopefully it can continue until the third edition” option. Regarding the audience, he explained that “traditional audio-visual consumption should be analyzed in the parameters in which it moves”; that is, “Benidorm Fest’s audience can be measured from different angles, not only on television but also on social networks”. The festival “continues to grow, at its peak. It is positive that it has managed to “reach that important goal” between 25 and 44 years.