An 11 year old named Ariel, daughter of the rapper Dzhigan and blogger Oksana Samoilova, has begun a small business of her own. Reports from kp.ru indicate that Ariel earns a steady weekly income in the range of 15,000 to 18,000 rubles. She describes her venture as a collection and sale of beauty boxes, a mix of cosmetics arranged in sets and charming extras. Friends and acquaintances are among her customers, and she enjoys watching her entrepreneurial idea grow with each order.
The trend of minors earning independently is echoed by the family of Sergei Zhukov, the lead figure from Hands Up, and Regina Burd, a former soloist in the same group. Their eight-year-old son Miron participates in the family candy store, lending a hand with daily tasks. The family notes that for the gingerbread decorations, Miron sits with the decorators to craft the eyes for the snowman. In their view, the value of his effort is clear, and the workplace feels rewarding. The family describes the spirit of work as a mutual understanding that wages follow effort, reinforcing a sense of responsibility even at a young age.
Intriguing details emerge about the elder children in the Zhukov-Burd household. The siblings, Nika who is fourteen and Melek who is thirteen, perform on stage at a state theatre. Their professional salaries reflect their public role, underscoring a blend of schooling and artistry in their daily lives. Melek extends her talents beyond acting, providing voice work for fairy tales and radio programs. Newspaper reports reveal that Melek earned around one hundred thousand rubles for twenty-six programs. A substantial portion of that income went to support family needs, with some portion directed to grandmothers during holiday seasons.
Public figures often discuss how their families integrate money, work, and education. Blogger Maria Pogrebnyak has commented on the experiences within her own circle, noting that some children benefit from funds tied to academic successes. The conversation highlights a broader trend where families support educational achievements through incentives or rewards, rather than leaving results entirely to chance. This perspective aligns with the growing visibility of young people stepping into roles that combine learning with practical responsibilities, in both creative industries and small family businesses.