Yandex Market Expands IKEA Range to Include Hundreds of Swedish Furniture Items
Yandex Market has broadened its furniture offerings by introducing roughly 500 additional IKEA items to the Furniture category. This move comes after a coordinated effort by the knowledgeable market press service to showcase a wider selection of Swedish goods. Shoppers can now explore furniture sets and wardrobes that were not previously visible on the platform. (Source: Yandex Market press service)
The revamped catalog features living room and bathroom cabinets, nursery furniture sets, multilevel wardrobes, and a variety of shelves. Among the highlighted solutions are popular Pax storage systems, which have long been favored for their modular design. In addition, fittings and other accessories for IKEA furniture have been added to the assortment, giving customers a more complete shopping experience. (Source: Yandex Market press release)
In a note from Yandex Market, kitchen sets are slated to join the service in the near term, signaling a continued expansion of the IKEA range beyond living spaces and storage. This upcoming addition aims to provide a full kitchen furniture and accessory ecosystem within a single marketplace. (Source: Yandex Market press release)
Currently, Muscovites can order complete furniture sets and wardrobes directly through Market, while residents across the country can access components and fittings. This regional rollout aligns with the platform’s broader strategy to offer national coverage for essential furniture purchases. (Source: Yandex Market press release)
Before broadening the IKEA lineup, the company conducted market research to identify which dimensions of headphones and wardrobes are most sought after by buyers in Russia. This data-driven approach helped shape the selection and ensured that the expanded range resonates with consumer demand. (Source: Yandex Market press release)
It is worth recalling that IKEA suspended its store operations in Russia in March 2022, with the network remaining down as of June of that year. In November 2022, Yandex Market announced an acquisition of the entire IKEA Russia inventory, spanning furniture, soft toys, and all related categories. Those products began appearing on the Market platform on December 1, 2022, marking a significant milestone in the marketplace’s evolution. (Source: Yandex Market press release)