Wildberries has revisited its management approach after a period of rapid growth. In a recent interview, the topic was discussed by Robert Mirzoyan, the general director of RVB LLC, which oversees Russ and Wildberries together as a single corporate entity after their 2024 merger.
RVB LLC represents the combined operations of Russ and Wildberries. The merger was announced in June 2024 and received approval from the Russian government at the cabinet level, signaling a strategic consolidation aimed at strengthening market presence.
Wildberries’ leadership had previously described the company as being in a startup phase during its early days, a view echoed by Mirzoyan. This early mindset focused on rapid experimentation and expansion before scaling processes to support sustained growth.
However, Mirzoyan stressed that the business climate now demands a shift toward systematic, process-driven management. He explained that growth cannot rely solely on expanding physical capacity or increasing headcount. Instead, the path forward requires rebuilding and optimizing core processes to support a much larger scale of operations.
Doubling turnover is not a simple equation of more warehouses or more machines. The goal is to support a daily product volume that could rise from 15 million to 30 million, if the market conditions permit. This ambition does not hinge on hiring alone, but on reengineering workflows, inventory management, order processing, and logistics coordination across the entire organization.
Mirzoyan warned that without a solid management system, the push for higher output could threaten Wildberries’ long-term viability. He noted that the current momentum has already begun to reveal gaps that a purely capacity-focused strategy would not address.
Bakalchuk highlighted the merger as a catalyst for stronger leadership and resources, arguing that the combined entity now possesses enhanced capabilities to compete more effectively. She described the consolidation as a timely driver for the company’s next phase of development and resilience in a challenging market landscape.
As the market evolves, observers are looking at how the integration of Russ and Wildberries will influence operations, vendor relationships, and customer experience. The new governance framework is expected to align management decisions with data-driven practices, higher efficiency, and better risk management. This approach aims to ensure a smoother flow of products from suppliers to customers while maintaining competitive pricing and reliable delivery times.
Industry analysts note that the merger brings together complementary strengths: Russ’s operational infrastructure and Wildberries’ expansive product assortment and e-commerce know-how. The combined organization appears poised to invest in digital platforms, analytics, and automation that can support faster decision-making and improved customer satisfaction, even as the market remains highly volatile. The overarching objective is to deliver consistent performance while adapting quickly to changing consumer demands and supply chain disruptions.
In the end, the story of Wildberries and Russ is shaping a new narrative about how to scale an online retail platform responsibly. The emphasis on systematic processes, solid governance, and robust resources signals a shift from a growth-at-any-cost mindset to a more sustainable, data-informed strategy that seeks to sustain momentum over the long haul.