Wildberries, the internet retailer, has unveiled a new travel service aimed at helping customers plan routes and purchase tickets in a single, convenient platform. The company’s broader communications channel, the press service, has shared information about this latest development, signaling a shift toward expanding the range of services offered to shoppers. The travel services portal, known as vmeste.wildberries.ru, is positioned as a hub where travelers can access a variety of transportation options without leaving the Wildberries ecosystem. This move is described as part of an ongoing effort to broaden customer benefits and enhance the overall shopping experience by integrating travel planning into a familiar ecommerce environment. Source coverage confirms the launch and provides context for how the service fits within Wildberries’ strategic growth plan .
The portal aggregates a diverse catalog of tickets, including trains, buses, and air travel. Travelers can compare numerous options side by side, evaluating price differences and selecting among different transport modes to suit their needs. In addition to ticket purchase, the platform is expected to offer travel-related programs that focus on wellness and overall journey assistance. This indicates a careful approach to not only moving goods but also supporting customers in planning efficient itineraries and managing travel-related wellbeing. The company has stated that this initiative responds to a growing interest among customers in exploring travel opportunities across the country, particularly within Russia, and aims to provide an integrated solution rather than directing users to disparate services .
Previously, Wildberries had already indicated collaboration with partners to test new delivery concepts. A pilot project was conducted to assess the feasibility of oversized item delivery in several regions, including Moscow, Saint Petersburg, Kaluga, Tula, and Ryazan. The test focused on cargo courier delivery for large items such as furniture, tools, and plumbing supplies, reflecting an experimentation mindset that seeks to expand logistical capabilities and improve service coverage. The reported pilot results helped lay the groundwork for broader operational capabilities and potential future scale for the company’s delivery network .