VK summarized the outcomes for the first quarter of 2023, noting an audience reach of 81.5 million users and a substantial 67% rise in advertising revenue. This information came from the organization’s press release.
Advertising revenue climbed 67% year over year, reaching 16.3 billion rubles, while total revenue demonstrated a strong 39.5% increase to 27.3 billion rubles. The report also highlighted that VKontakte’s average monthly audience in Russia grew by 11% to a record 81.5 million, with an average daily audience of 52.3 million. These figures reflect a broad-based improvement across VKontakte’s user engagement and monetization metrics during the quarter.
Most of VKontakte’s services posted revenue growth in the first quarter of 2023, according to the press release. The Education Technologies segment delivered revenue of 3.4 billion rubles, up 21% from the prior year, signaling ongoing demand for digital learning solutions. The Business Technologies segment continued to be the fastest-growing area, reporting revenues of 1.1 billion rubles, a 55% year-over-year increase, underscoring the platform’s expanding enterprise and developer-focused offerings.
The press release also noted that in March, VKontakte’s coverage accounted for 86% of the Russian Internet audience, with 54% of users logging into the service daily. The platform recorded a 10% rise in active author pages, bringing the total to 2.06 million. Earnings for authors using VK Donut surged by 178% to 168 million rubles, illustrating how the creative ecosystem around the network is expanding and diversifying revenue streams for content creators.
In mid-February, Social network VKontakte introduced a new payment cabinet designed to simplify direct monetary transfers for creators. This feature enables creators to withdraw earnings earned through video monetization tools straight to Russian bank cards or current accounts, making monetization more accessible and streamlined for the user community. The development reflects VKontakte’s ongoing effort to strengthen creator economics and provide practical financial workflows for its users.