Rental prices for tourist houses in Turkey’s most visited resort towns have fallen by as much as 30 percent compared with the peak summer period, according to a report from TASS that cited the online booking platform Sutochno.ru. The shift signals a broader seasonal adjustment in the country’s vacation rental market, with travelers seeking more affordable stays as the season winds down.
October saw the sharpest declines in Çamyuva, where daily rates dropped to around 6.1 thousand ₽, a 30 percent decrease. Other notable price reductions occurred in Kemer, down 19 percent to 5.5 thousand ₽, and Belek, down 18 percent to 6.5 thousand ₽. Mersin experienced a 17 percent fall, bringing rents to 3.1 thousand ₽ per day. In Kuşadası, prices eased by 8 percent to 4.9 thousand ₽, while Avsallar and Antalya recorded smaller declines of about 5 percent and 3 percent respectively. By contrast, Alanya posted an 8 percent uptick to 5.5 thousand ₽, and Istanbul saw a 5 percent rise to 5.2 thousand ₽ per day, reflecting regional demand patterns and hotel alternative trends.
Across the country, the average daily cost for rental housing in October settled near ₽5,000, representing roughly a 6 percent drop from the peak summer period. The most popular destinations remain Alanya, Istanbul, Antalya, Avsallar, and Mersin, where visitors consistently seek a mix of beach access, local cuisine, and authentic seaside experiences.
Industry observers note a broader pricing strategy among tour operators and accommodation providers, with several firms exploring more flexible all-inclusive options aligned with consumer affordability. This approach appears aimed at maintaining value perception while managing occupancy during the shoulder season and potential fluctuations in demand driven by travel trends and macroeconomic factors.
Analysts also point to shifting preferences among travelers that influence rental pricing. Shorter stays, weekend getaways, and last-minute bookings are popular among Russians and other international visitors, contributing to greater price sensitivity in mid-market segments. Nevertheless, the interest in key Turkish hubs remains strong, supported by a high level of amenities, accessibility, and the ongoing appeal of coastlines, historic sites, and vibrant city life.
In late August, several tour operators signaled plans to introduce more affordable, “Dry” all-inclusive formats as a way to reduce overall tour costs while preserving travel experiences. This strategic pivot aligns with a broader industry trend toward transparent pricing, bundled value, and predictable vacation costs for travelers planning trips to Turkey and nearby regions. Market participants emphasize that such options are designed to appeal to budget-conscious travelers while maintaining the quality of service and variety of activities that define Turkish resort experiences.
Overall, the rental market in Turkey’s resort towns presents a compelling mix of lower daily rates, selective price increases in high-demand locales, and ongoing opportunities for travelers to optimize value through flexible booking, seasonal promotions, and curated packages that balance price with experience. The evolving landscape suggests continued attention to regional dynamics, competition among platforms, and the needs of travelers seeking sun, sea, and cultural immersion without overextending budgets, all while providers adapt to changing travel patterns and economic conditions. [citation: Sutochno.ru and TASS reporting on October pricing trends.]