The Italian Teddy Group, best known for its Terranova and Calliope fashion labels, is advancing its footprint in Russia by introducing Rinascimento as a mono-brand women’s wear concept. The expansion was unveiled by the brand’s new representative, Tatyana Minaeva, during an interview with RBC.
The inaugural Rinascimento boutique opened its doors at the Evropeisky shopping and entertainment center, located at Kievskaya Square in Moscow. This landmark site marks Rinascimento’s first retail foray in Russia under Teddy Group’s umbrella, signaling a strategic push into the country’s mid- to premium segment of contemporary women’s fashion.
A spokesperson from Evropeisky, part of the Kiev Ploshchad group, corroborated the retailer’s presence and indicated the shop occupies more than 90 square meters of space. Minaeva indicated plans to roll out additional Rinascimento points across other major shopping centers in Russia, though concrete regional targets were not disclosed. The move aligns with Teddy Group’s broader international footprint, which features mono-brand stores across roughly 80 markets and a substantial network concentrated in Europe.
Teddy Group’s heritage traces back to Italy in the 1960s, and besides Rinascimento, the company operates the QB24 menswear brand, which has not yet secured an official Russian presence. The group’s business model heavily emphasizes mono-brand storefronts, a strategy that has yielded a significant global footprint and a record-breaking turnover in 2022, reported at 671 million euros. In recent years, the company has accelerated expansion in Russia, adding around 20 Terranova and Calliope stores over the last two years. In Russia, Rinascimento has been available previously through department store partners Lamoda and Stockmann, reflecting a distribution approach that blends company-owned and partner channels. (RBC)
In the wake of this brand activity, observers note how Russian consumers increasingly embrace sustainable habits and mindful consumption, two trends that have become part of the everyday shopping discourse. The Rinascimento entry into Russia could be seen as a response to a market that values both contemporary aesthetics and responsible fashion choices, a combination that resonates with urban shoppers seeking versatile, well-crafted pieces that fit a modern lifestyle. (RBC)