Swed House expands presence with IKEA product lines and storage in Moscow
Belarusian company Swed House has asserted its legal right to retail items that originate from the Swedish furniture firm IKEA. The leadership of Swed House describes this arrangement as compliant with prevailing business norms and no violation of the law. The company founder, Murat Shagylydzhov, shared these views during an interview with Rise magazine, underscoring a strategic approach that blends genuine brand offerings with selective items that echo IKEA’s design language.
On April 15, a report from the TASS news agency highlighted the opening of Swed House’s first store in Russia. The new outlet is located in the Shchelkovsky shopping and entertainment complex in Moscow. The store presents a mix of products that align with IKEA’s catalog, including several goods that mirror popular items once sold by the Swedish retailer. IKEA, having reduced its presence in the Russian market due to international sanctions, has led Swed House to position itself as a local source for similar, well-known designs while the brand continues to establish its own distinctive line of products. Swed House has not disclosed the specific supply routes for these goods, noting that such details are kept in confidence and are not restricted to any single region or sourcing channel.
Shagylydzhov emphasized that the distribution of IKEA-inspired items remains within acceptable business boundaries. He noted that the market often sees a broad spectrum of consumer goods that resemble popular foreign brands, and that Swed House intends to expand its own label while offering a variety of items that cater to evolving consumer tastes. The founder pointed out that while IKEA-branded products exist in limited quantities, the long-term plan focuses on establishing the Swed House brand as a core identity for furniture and home accessories in the local market.
During the opening event in Moscow, the demand for kitchen-related products stood out prominently. The store’s leadership responded by outlining plans to fulfill orders from a warehouse located in Belarus, a move designed to support rapid restocking as demand grows. Officials indicated that the stock situation in Moscow initially required updates from the Belarus facility, with a steady flow of orders for furniture and related items expected to arrive soon. Comments from Shagylydzhov conveyed a sense of cautious optimism about supply reliability as operations scale up. The executive described the early days as busy but orderly, with logistics teams coordinating shipments to meet customer interest and ensure timely delivery.
Market observers have noted that Swed House operates in a competitive segment where consumer demand for cost-effective, stylish home furnishings remains strong. By combining a curated selection of items reminiscent of IKEA’s popular designs with a growing lineup of original Swed House products, the company aims to capture demand from shoppers seeking both familiar aesthetics and new options. The Moscow store’s opening is seen as a strategic step in expanding the Belarusian brand’s footprint within Russia while maintaining a clear distinction between the original brand concepts and any comparable items. [Citation: TASS, Rise edition]