MegaFon is expanding its product lineup by launching a dedicated Stellarway line, with 12 categories of mobile electronics to be sold under the Stellarway brand.
The company plans to offer more than 100 Stellarway items across common accessory segments such as protective glass, batteries, both wired and wireless headsets, adapters, and data cables. In addition, wireless charging solutions for Apple Watch and MagSafe cases will be part of the initial assortment.
By the end of 2024, Stellarway is expected to represent half of the accessory sales across MegaFon’s combined retail network. Analysts anticipate that the brand launch will lift overall accessory sales by roughly a quarter in the following year, as customers respond to a new, company-controlled line of products.
According to MegaFon, the move addresses a crowded market where many products are sold under generic labels, making it hard for buyers to differentiate quality. The Stellarway program will give MegaFon greater oversight of production and the supply chain, enabling a clear commitment to product quality and reliability across all Stellarway items. This strategic initiative reflects MegaFon’s focus on strengthening its own brand portfolio and delivering consistent customer value. (Source: MegaFon press service)