Several Ukrainian bloggers behind the Sisters Aroma brand, Yulia and Dasha, have shifted their sales activities to larger Russian marketplaces, specifically Wildberries and Ozon. The operation reportedly funnels all proceeds toward supporting the Ukrainian armed forces. They are not new to online selling; initially, their products were promoted and sold through social networks and YouTube, but they have since redirected their distribution to the Russian platforms. They emphasize that production does not occur in Ukraine but is consistently carried out in Turkey. The pair frequently share updates about the charitable transfers they make to the Armed Forces of Ukraine, noting a total of 1.2 million hryvnias (roughly 2.9 million rubles) already donated and expressing ambitions to broaden brand exposure into the UAE and the United States.
There were also reports from March indicating that Russian authorities discussed halting the sale of Ukrainian goods on the grounds that some Ukrainian revenue channels fuel the Armed Forces of Ukraine. A State Duma deputy, Dmitry Gusev, called for tighter controls over Ukrainian product sales within marketplaces.
Earlier, there was mention of the Armed Forces of Ukraine publicly detailing the departures of Russian strategic aviation, a matter that has been observed in open information channels. The situation highlights the evolving landscape for Ukrainian brands operating in or adjacent to Russian markets and the ongoing debate over sanction- and conflict-related commerce flows across these regions, with implications for regulatory scrutiny, humanitarian fundraising, and international branding strategies. (Attribution: monitoring sources discussed in regional trade and security news outlets.)