The guiding aim of Sber’s new development strategy through 2026 centers on placing people at the heart of business, a vision that is reinforced by the power of artificial intelligence. This was communicated by Alexander Vedyakhin, the first deputy chairman of Sberbank’s board of directors, during a candid discussion about how the strategy will unfold in practice with corporate clients.
In remarks aired on Rossiya 24, Vedyakhin outlined how the human-centric approach will be embedded into daily operations. He highlighted that every company is built by its people: entrepreneurs, managers, and employees who invest time, energy, and ambition to drive success. Their goals and efforts form the backbone of business progress, and Sber aims to support them every step of the way.
What does this support look like in concrete terms? Vedyakhin said that Sber will assist business owners in shaping and expanding their enterprises. The aim is to minimize routine management tasks so leaders can devote more time to strategic thinking and decisions that raise business value and, ultimately, lead to higher performance bonuses. The underlying idea is that when leadership focuses on strategy, the entire organization benefits, and Sber benefits as well through stronger, more valuable client relationships.
The strategy also emphasizes bringing greater productivity to individual employees. By concentrating on each person within a company, Sber believes it can help create a stronger legal entity and, as a result, generate greater economic returns for the bank itself. This is not about generic support; it is about tailoring assistance to the unique circumstances of each employee and each role within the organization.
Vedyakhin noted that Sber is already actively collaborating with regions across Russia to address critical public-sector challenges. Efforts are underway to advance healthcare outcomes, improve educational opportunities, and accelerate digital transformation across communities. This regional engagement underlines the bank’s commitment to applying its capabilities where they can have tangible social and economic impact, complementing its commercial responsibilities.
Industry observers interpret this approach as a strategic shift toward deeper integration of technology and human expertise. By combining data-driven insights with a nuanced understanding of local conditions, Sber aims to create value for businesses and communities alike. The emphasis on reducing administrative burdens, enabling smarter decision-making, and fostering measurable growth aligns with broader movements in financial services that prioritize operational efficiency, talent development, and responsible innovation. This holistic outlook positions Sber not only as a financial partner but also as a collaborative driver of regional development and enterprise resilience. [Source: official company statements and interview materials]