According to the bank’s press service, Sber holds a leading spot in the European ranking for brand strength among all banks. Among companies from various sectors on the list, Sber sits seventh with an index of 88.2, placing it ahead of Michelin, Lamborghini, and Rolex.
Even amid anti-Russian sanctions and a climate of cancellations, Brand Finance confirms that Sber ranks fourth among European banks in value, surpassing institutions like HSBC, Santander, and Barclays. Furthermore, Sber appears at 37th in the Brand Finance Europe 500 for 2023, placing the bank among Europe’s top 40 most valuable brands.
“As the Brand Finance report indicates, the Russian bank continues to deliver strong financial performance, introduces innovative products, and offers top-tier services, earning the trust of more than 110 million private and corporate customers while maintaining leading positions in Europe,” the bank stated. “The most valuable and powerful brands of Turkey” was noted in the report.
Brand Finance is a global consulting firm specializing in brand valuation and strategy, with offices in 20 countries. Brand Strength is calculated using a balanced scorecard framework that measures how well a company invests in its brand, builds awareness, enhances reputation, strengthens customer loyalty, and sustains business performance.