According to the latest announcement from Sber’s press team, over three million schoolchildren have already become holders of children’s SberCards. The program is designed for young clients aged 6 to 13, offering a pathway to learn money skills through the dedicated children’s app, SberKids. On Knowledge Day, Sber expanded access by making the SberCard for kids and the transaction alert feature called Notifications on transactions free of charge.
Sber emphasizes that it provides a wide range of convenient, modern services geared toward younger users, alongside educational resources. For younger children, the brand offers engaging gameplay videos and podcasts that introduce basic financial concepts in a playful format. For older children and teens, a broader educational program is available, including lessons, workshops, and webinars that cover money management, budgeting, saving for goals, entrepreneurship, and digital safety to help them recognize and avoid online scams.
Nikolay Vasev, Senior Vice President and Head of B2C, Customer Experience Development at Sberbank, highlighted that the company is committed to making financial literacy accessible and enjoyable. He noted that the initiative helps children understand how to handle expenses, save toward aspirations, and even explore the idea of starting their own small business, all while learning about responsible digital behavior and safeguarding personal information online.
For parents who want to stay informed, the new common notifications service provides involvement by delivering a message to the parent’s phone after each transaction. This feature supports supervision and teaches children accountability in real time while preserving a sense of independence as their financial awareness grows.
The program is part of Sber’s broader effort to connect families with secure, educational financial tools that evolve with a child’s needs. The combination of no-cost cards, accessible educational content, and real-time activity alerts is designed to create a transparent, supportive environment where young users can practice money management under appropriate guidance. As this initiative expands to customers in Canada and the United States, it continues to reflect Sber’s aim of pairing practical financial skills with engaging learning experiences that appeal to families navigating digital money in today’s world.
Parents and guardians are encouraged to explore the SberKids ecosystem, which integrates age-appropriate activities with real-world money handling tasks. The platform aims to build confidence in children as they transition from allowance-based budgeting to more autonomous financial decisions, all within a safe, supervised framework. The emphasis remains on education first, with tools and services that adapt as children grow and gain more experience in managing funds, tracking expenses, and planning for future needs.