In 2023, Sber offices processed 21 million transactions that spanned a wide range of non-financial services. The figure represents a near doubling from the previous year, according to the bank’s press briefing. The momentum was strongest in two areas: orders placed through Megamarket and the in-person setup of the SberBank Online app on customers’ smartphones. These services illustrate how Sber is expanding beyond traditional banking to meet everyday needs with a single touchpoint.
Another notable trend was customer engagement with the on-site cafe offerings. Throughout 2023, visitors purchased and enjoyed about 1.5 million cups of coffee at Sber offices, underscoring a shift toward multi-service experiences that blend financial and daily conveniences under one roof. This coffee-based engagement also helped create longer visits, which in turn supported exposure to a broader suite of non-financial services.
Beyond beverage service, Sberbank rolled out a number of new non-financial offerings that gained traction across its network during the year. In city centers, customers can print and copy documents, and in several regions, they can purchase Troika transport cards, SIM cards, and tickets for air and rail travel. The portfolio also includes tax deduction applications, secure trading services, and opportunities to buy a vehicle or receive help with job searching. Additional options cover services for the self-employed, housing and municipal guidance, and a variety of community-support initiatives.
Senior executives at Sber emphasize that 2023 marked a turning point for non-financial services within Sberbank’s office footprint. The expansion of service geographies and the introduction of new offerings demonstrated the bank’s broader mission to serve as a one-stop solutions hub for everyday needs, not merely a place for financial transactions. This evolution reflects a strategy where convenience and accessibility are woven into the customer journey, enabling smoother problem-solving in real life scenarios. (Source: Sberbank press materials, 2023)
Leadership notes that the initiative reinforces a simple idea: Sber is more than banking. It is a platform where customers can resolve a variety of issues—from travel bookings and card services to housing guidance and occupational support—without bouncing between different vendors. The philosophy is clear: If customers don’t know where to start, they can turn to Sberbank for integrated help. The non-financial services push also acts as a practical extension of this philosophy, ensuring that daily tasks become faster and more convenient by leveraging Sber’s established network and trusted relationships. (Source: internal statements from Sberbank executives, 2023)