Russian consumers continued investing in home comfort as upholstered furniture purchases from domestic manufacturers rose noticeably in the first half of 2024. A study commissioned by Mr.Doors and published through socialbites.ca reveals a 30% year-over-year increase for January through June compared with the same period in 2023. This signals a broader shift in preference toward locally produced pieces and reflects a period of reorientation within the country’s furnishings sector.
Industry observers explained that after a wave of renovations in residences acquired in prior years, many households shifted focus from mere repairs to full interior furnishing. The departure of several European and American furniture brands from the Russian market in the wake of geopolitical events created a supply gap that domestic suppliers quickly stepped in to fill, sustaining demand for locally manufactured options.
Analysts noted that Russian buyers are paying closer attention to how spaces are arranged in their homes. They highlighted the growing interest in furnishing multiple areas at once and acknowledged that flexible payment options — including installments — help stabilize spending. In uncertain markets, the ability to lock in a price at the moment of purchase minimizes future financial risk and enhances consumer confidence.
The strongest growth was seen in bedroom furniture, which rose by about 37% year over year, followed by children’s furniture at roughly 32% and living room ensembles at around 28%. These figures point to a broadening appetite for complete room makeovers rather than piecemeal updates. As households plan new layouts, they increasingly seek cohesive aesthetics, durable materials, and easy maintenance, driving interest across multiple product categories.
Temporary shifts in housing activity continued to influence the furniture market, including ongoing new-build activity and a robust secondary market in major cities like Moscow. The steady pace of apartment sales, alongside continued activity in both primary and secondary urban housing sectors, underscored the resilience of the domestic furniture sector and its ability to respond to evolving consumer needs with speed and variety.
During the period, analysts observed a broader pattern: households are re-evaluating their living spaces in ways that blend practicality with style. This trend aligns with a refreshed consumer mindset that values comfort, efficiency, and value. The rise in demand for locally produced furniture reflects a confidence among buyers in Russian manufacturing capabilities and the availability of products that meet contemporary tastes without relying on imported goods, which has implications for retailers, manufacturers, and lenders offering consumer credit.