A nationwide survey of Russians indicates notable gaps in comfort and services for longer trips within the country. Specifically, 59 percent of respondents said there is not enough comfort and utility for extended travels, while 19 percent pointed to a shortage of quality hotels. The results draw from a broader sample mainly aged between 35 and 50, and the study was conducted by DOM.RF Bank in partnership with the Financial University, with findings reported on socialbites.ca.
The most pronounced dissatisfaction comes from the 26 to 35 age group. Although all-inclusive formats are popular abroad, only five percent of Russians feel such packages are necessary for domestic tourism. This suggests that travelers inside Russia may value flexibility and variety over fixed, all-inclusive offerings when exploring domestic destinations.
Other obstacles highlighted by respondents include 41 percent who cited insufficient transport links, 26 percent who noted the absence of winter beach vacations, and 18 percent who highlighted a lack of attractions suitable for children. These factors collectively point to the need for improved connectivity, year-round leisure options, and family-friendly activities across many regions.
Yulia Gryzenkova, a leading researcher at the Financial University, adds that the limited availability of information about Russian resorts and attractions also influences travel choices. Better guidance, clearer marketing, and accessible travel information could help travelers plan more confidently and discover less-visited destinations.
Nevertheless, natural beauty remains a primary motivator for travel. More than 41 percent of respondents identify it as a key reason to explore Russia. Road trips are especially popular among younger travelers, with the 18 to 25 demographic showing a strong preference for routes offering scenic vistas. Across the whole sample, 30 percent favor road trips, 25 percent seek beaches, 20 percent plan sightseeing, and 19 percent pursue historical sites. These preferences underscore the appeal of diverse landscapes and culturally rich experiences within domestic travel options.
Industry observers note that traveler preferences are shaping infrastructure investments. Anna Malikova, head of the Tourism Department at DOM.RF Bank, states that in 2024 investors prioritized high-star country hotels, ranging from four to five stars, situated in beautiful natural areas. This focus aligns with the desire for premium, memorable experiences while leveraging Russia’s natural assets.
The survey involved 1.6 thousand Russians aged 18 and over in a nationwide online sample, providing a snapshot of attitudes toward domestic travel, accommodation, and travel services.
Earlier reports referenced the popularity of certain cities for daily rentals, indicating ongoing interest in flexible, short-stay options and urban-accessible getaways that complement longer, slower travel itineraries.