In the Russian market there exists a wide range of substitutes for Duracell products from various international brands. This perspective was reported by RIA Novosti, which cited the press service of Russia’s Ministry of Industry and Trade as the source of the information.
The ministry noted that there are plentiful offers from other foreign brands available to consumers and retailers alike. This comment reflects a competitive landscape where alternative battery options are readily accessible in the country.
Simultaneously, official channels indicate plans for an investment project aimed at expanding domestic production. The initiative envisions the creation of two manufacturing lines capable of producing up to 250 million alkaline batteries per year. The project is expected to be implemented by AB-Batteries LLC in the Krasnodar Territory with a target completion within the year, signaling a strategic push to boost local capacity and reduce dependence on imports.
Early on April 21, the Telegram channel Mash reported that Russia would cease sourcing Duracell batteries from its production facility located in Belgium. This development was widely discussed in subsequent days as market participants assessed the impact on supply chains and consumer access to Duracell-branded products.
On the same day, Yuri Korotaev, the CEO of Duracell Russia, publicly affirmed the accuracy of these claims concerning the company’s departure from the Russian market. The confirmation added weight to the narrative of reduced official Duracell activity within Russia and sparked discussions about the implications for retail networks and local distributors.
Additionally, TASS, citing a source within the Ministry of Industry and Trade, reported the possibility that Duracell could be reconsidered for inclusion on the list of products eligible for parallel import. If such a decision were taken, it could open avenues for alternative supply channels while the broader strategic shifts in the market continue to unfold. Market observers note that parallel import policies often influence price dynamics and product availability for consumers across the country.