Russia’s 2024 Wine and Cognac Growth and North American Market Prospects

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In 2024 Russia’s combined wine and cognac output reached about 61 million litres, underscoring a rebound from the previous year. Gazete.ru cited data from the Ministry of Agriculture’s press service, showing double-digit gains across product groups, with wine rising roughly 24.7% and cognac climbing about 29.6%. The numbers reflect a favorable trend in both domestic consumption and production efficiency, supported by favorable weather, improved vine management, and ongoing investment in winemaking facilities.

White wines moved through 32.6 million litres, up 8.6 percent compared with 2023, while cognac production rose to 9.7 million litres, an increase of 10.2 percent. This pattern signals a broader diversification within Russia’s wine portfolio as consumers lean toward lighter styles that pair well with everyday meals and celebrations. Domestic production continues to expand, and robust demand in Russian markets underpins retailers and producers as they explore new varieties, blends, and regional signatures that can appeal to a diverse audience.

Krasnodar remains the leading wine region, with Dagestan and Crimea ranking among other important centers. Local terroirs, climate patterns, and steady investment shape the spectrum of wines produced, while policy efforts aimed at stabilizing supply have supported steady growth in output. This geographic distribution matters for export strategies to Canada and the United States, as buyers seek reliable quality and a dependable supply chains capable of meeting seasonal demand in North America.

Domestic demand continues to rise, expanding the share of Russian wines in both retail chains and hospitality venues. Peter Efremov, executive director of the Vinogradaries and Winemakers Federal Association, highlights government support and protective measures that foster growth in the sector. Planting programs, subsidies for nurseries, and easier credit access are expanding production capacity. The analyst anticipates ongoing growth across light white, red, and sparkling wines, with North American buyers watching developments closely and considering future partnerships.

Since 2022, a broad federal program has backed the sector through financing, nursery reimbursements, subsidies for small farms, and agricultural insurance. It also offers favorable rental terms, breeding and grafting support, and improved export infrastructure, all designed to boost supply for domestic markets and potential exports to Canada and the United States.

A forthcoming national standard will be implemented on April 1, 2025. GOST R Catering Services sets clear expectations for wine lists in outlets such as restaurants, cafes, and bars, urging menus to feature Russian wines first and to include notes on origin. The reform is meant to improve shopper navigation and raise the profile of domestic wines among diners, including visitors from North America.

There is ongoing discussion about higher prices for imported wines, a trend followed closely by retailers and policymakers as Russia reorganizes its wine supply.

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