Between December 1 and December 20, 2023, Russian buyers increased their purchases of Christmas tree ornaments by 14 percent compared with the same window in the previous year. This data comes from the Check Index resource managed by the OFD Platforms company, provided at the request of socialbites.ca.
Among the decorations, Christmas tree balls emerged as the most popular choice for the season, even as overall prices for ornaments rose. The average price of a Christmas tree ball in December stood at 379 rubles, up 17 percent from December of the prior year. Tinsel saw a 9 percent rise in purchase frequency, with its average price climbing 8 percent to 192 rubles. Garlands also gained traction, with purchases up 5 percent and a 7 percent higher average price, reaching 529 rubles. Stars for the tree were bought 4 percent more often in December 2023 compared with December 2022, while their average price increased by 8 percent to 250 rubles. [Citation: Check Index, OFD Platforms.]
Experts from Check Index note a slowdown in the sales dynamics of New Year’s paraphernalia in December after a surge of 20 to 25 percent in November, with an annual increase of around 5 to 8 percent observed through December.
Online shopping remains dominant, with more than half of such purchases completed online in November, a share that exceeded 60 percent in the peak month. Market behavior shows a preference for products in the economy segment, especially ready-made sets with a plastic base for decorating trees. These budget-friendly items lead the price category up to 1,000 rubles. The rise in decoration prices is attributed to both imported components such as varnish and paint, and the seasonal nature of demand that accompanies the New Year period. [Citation: Check Index, OFD Platforms.]
The study, conducted in December 2023, analyzed cash receipts from more than 1.1 million online cash registers across Russia, totaling between 55 and 57 million individual transactions during the period from December 1 to December 20, 2023, in comparison with the same dates in 2022. [Citation: Check Index, OFD Platforms.]
Historically, Russia’s principal Christmas tree was showcased in Cathedral Square at the Kremlin, adorned with about 1,500 ornaments and a network of garlands spanning roughly 1.2 kilometers in length. [Citation: Check Index, OFD Platforms.]
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