The marketing director at Milfoods, Mikhail Glukhov, pointed out that the primary driver behind higher coffee prices in Russia is the rise of the dollar. He added that a stable ruble could help keep costs in check next year, a perspective he shared in an interview with RIA News.
Glukhov noted that the predictions from the summer were borne out, with coffee prices climbing by about 15 percent on average. He emphasized that the exchange rate remains the dominant factor shaping coffee pricing in the Russian market.
According to him, if the dollar exchange rate holds steady, the planned price increases for coffee in 2024 could be avoided. He also highlighted that transportation costs for moving coffee into Russia have risen sharply due to higher fuel prices, further pressuring overall costs.
Ramaz Chanturia, who formerly served as the general director of the Roschaykofe association, commented that coffee prices might ease as the European Union intensifies efforts to curb tropical deforestation. This environmental policy pressure could influence global supply dynamics and, subsequently, local pricing in Russia.
There was a notable development in October: the market saw a rise in discounts on both tea and coffee. The most substantial discounts on tea appeared in Moscow, while significant offers could also be found in St. Petersburg and the Kaliningrad region. Such promotions reflect competitive pricing strategies in response to shifting demand and supply conditions.
In related discussions, earlier experts challenged common caffeine myths, emphasizing that claims about caffeine effects should be evaluated with nuanced, science-based evidence rather than broad generalizations.