In recent market observations, more than half of Russian buyers show a willingness to pay a premium for apartments that offer distinctive features beyond standard layouts. This trend has emerged in reporting by Izvestiya, which cites data from the federal real estate company Etazhi on the evolving priorities of buyers.
Experts note that the shift began several years ago when price per square meter and overall affordability dominated buyer concerns. Today, the focus has moved toward unique attributes that set a home apart. While price still matters, many buyers now view extraordinary design, architecture, and setting as valuable differentiators that justify a higher purchase price.
Among the advantages that buyers are prepared to invest in are a compelling view from the dwelling, designer renovations, and the presence of open terraces. Proximity to parks, waterways, and tranquil outdoor spaces also ranks high on the list. Additionally, a private access point to the street, as well as easy, walkable connections to urban amenities, are frequently cited as desirable features. A well-developed transport network rounds out the list of factors that can elevate perceived value for buyers in major cities.
Industry observers estimate that a view of a forest or a pond from a window can increase an apartment’s price by a meaningful margin, potentially by 15 to 20 percent relative to a comparable unit. Strong transportation infrastructure in metropolitan areas can add roughly 10 to 15 percent in value, reflecting the premium buyers place on convenient, reliable commuting options. These estimates underscore how buyers weigh livability and lifestyle advantages alongside traditional size and price metrics.
Market sentiment indicates that when considering a purchase, more Russians look to the dwelling’s distinctive characteristics and less to the raw size of the space. This evolving preference aligns with broader global trends where buyers in Canada and the United States likewise seek homes that offer lifestyle differentiation—features that contribute to overall quality of life and long-term satisfaction. Real estate professionals note that buyers are increasingly asking for design-forward materials, energy-efficient systems, and seamless access to outdoor spaces, even when it means compromising slightly on overall square footage. The shift reflects a matured market where buyers evaluate long-term value, potential for customization, and the emotional resonance of a home rather than purely the measurable footprint of the property. By prioritizing these elements, buyers can secure properties that deliver durable appeal and lasting market relevance, particularly in urban cores where unique attributes can distinguish a unit in a crowded field. This growing emphasis on unique characteristics is shaping how developers plan new projects and how brokers present options to prospective purchasers, driving a broader conversation about value that extends beyond four walls and a price tag.