The Russian label announced the opening of Putin Team Russia’s flagship store at Paveletskaya Plaza in Moscow, marking a notable expansion in the steps of the brand’s retail footprint.
During the opening ceremony, Alexander Legkov, the famed Russian skier and Olympic champion, spoke about the brand and its mission. He highlighted that 2024 would see the Team Putin project serve as the official equipment partner for the 10th anniversary Legkov Race. Legkov described the collaboration as both strong and stylish, underscoring the brand’s commitment to a clearly articulated message and presence.
Dmitry Shishkin, founder of Putin Team Russia, described the business as having evolved from a technology startup into a substantial international endeavour. He framed the move as an opportunity to amplify the company’s voice and to share the narrative of Russia’s beauty and strength with a broader audience. He emphasized that citizens have reasons to feel pride in the country’s accomplishments, and that there are inspirational figures worthy of admiration.
Shishkin added that widening the project’s geographic reach would bring new urban attractions and fulfill growing demand among a young audience for branded merchandise. The company envisions a presence that resonates with local communities while extending the reach of its product line to enthusiasts and supporters across the region.
Industry observers note that the store openings are part of a broader strategy to build brand visibility and connect with consumers through experiential retail spaces. As the label extends its footprint, it seeks to align with cultural moments and sporting events that reflect the brand’s identity and values, aiming to foster a sense of regional pride and direct engagement with fans.