Pringles Supplier in Russia and the Likely Sale to Chernogolovka
Kelog Rus, the company behind Pringles chips in Russia, is in the final stages of selling its business to Chernogolovka. The information comes from the Baza Telegram channel, which cites internal Russian sources connected to Kelog. These accounts describe a deal where Pringles is not part of the transaction and has not been discussed as part of the sale.
Analysts explain that after the start of the special operation, imports of Pringles into Russia were officially halted. There is no available capacity inside the country to produce the original Pringles formula, the sources say. Once the sale closes, Kelog Rus would shift to producing its own snack line under a different tariff structure rather than creating a direct Pringles analogue. In practical terms, that means a reimagined product lineup rather than a direct substitute for Pringles chips. The report notes that this transition would influence how shipments are managed and priced in the market.
Sources suggest that Pringles may return to Russia only unexpectedly. Nevertheless, the channel notes that Pringles remains visible in Russian stores via parallel imports, meaning the product continues to appear without being officially reintroduced by Kellogg’s. This parallel route helps keep the brand available on shelves even while the formal import relationship is evolving.
Beyond Pringles, Kelog Rus currently produces snacks and breakfast cereals and also markets products under the Lyubyatovo brand. The company has broader operations, including the distribution of a diversified product roster alongside Pringles offerings.
The possibility of Kellogg’s Russian operations being sold to Chernogolovka first emerged toward the end of last year, according to industry sources cited by Kommersant. The publication has tracked the discussions and noted that the deal involves strategic shifts for the business in Russia rather than a straightforward asset transfer of a single product line. The ongoing narrative also touches on other brands connected to parallel import arrangements across the sector, with Jagermeister liqueurs having faced similar considerations in earlier reports. These developments reflect a broader realignment of foreign brands within the Russian market as regulatory and commercial conditions evolve.