A plan to create a counter-sanctions framework in Russia has emerged, aimed at legally safeguarding Western brands facing external pressure. This stance was shared in an interview with Izvestia by Alexei Didenko, a deputy chairman of the LDPR faction. (citation: Izvestia)
The deputy speaker argued that Western companies have no intention of abandoning the Russian market despite mounting pressure, and that Moscow should equip them with tools to withstand external coercion. (citation: LDPR)
He stressed that there is little sense in Russia forcing out brands such as Auchan, which runs a nationwide food retail network; Liebherr equipment suppliers for construction; Lactalis, known for popular cheeses and dairy products; and hundreds of other names. (citation: LDPR)
Didenko added that the LDPR views the advancement of counter-sanction measures as a key objective for the upcoming parliamentary term. (citation: LDPR)
Recent commentary suggested that a portion of the Russian public expects certain electronics brands to return to the market once conditions permit. (citation: market observers)
Retailers have also signaled intentions to reintroduce foreign brands to the Russian consumer base in the near future. (citation: retail industry)
Earlier, Lamoda announced plans to open a retail chain built around former Adidas assets, signaling shifts in brand-adaptation strategies within the market. (citation: retail industry)