PepsiCo has unveiled a refreshed Pepsi soda logo—the first update in 15 years—marking a notable shift in its brand visuals. The redesign arrives as the beverage lines up for a major rollout across North America, with the new look planned to hit shelves in the United States and Canada this fall, and a broader global launch scheduled for the following year.
The updated emblem places the brand name PEPSI in a bold, deep black type at the center of a circular mark. It sits on a clean, wavy white stripe that bisects the circle, while a red stripe crowns the top and a blue stripe furnishes the bottom. The overall composition leans on the classic circular form that has long been associated with the Pepsi identity, but the color palette and weight of the logotype have been refined to convey a sense of vitality and clarity.
In explaining the design choices, the company notes that the refreshed logo echoes a vintage element from the latter half of the 20th century, though updated with brighter, more vibrant shades of red and blue. The aim, according to PepsiCo’s design leadership, is to imbue the emblem with “energy, confidence, and courage” while preserving familiarity and recognition among consumers who have grown up with the mark.
The branding update aligns with a broader strategy to unify PepsiCo’s visual language across markets and product lines. By revamping the logo, the company seeks to reinforce the perception of the Pepsi brand as dynamic and contemporary, while retaining the trusted circular motif that signals refreshment and reliability to long-time fans and new customers alike.
Meanwhile, industry observers note the branding refresh within a wider retail and beverage market context. In recent market analyses, including NielsenIQ data cited by Kommersant, the separation of the two global giants—Coca-Cola and Pepsi—has coincided with shifts in the Russian soda category. The trends suggest evolving consumer preferences and competitive dynamics as major producers adjust their portfolios and positioning strategies to maintain relevance in a changing market landscape.