A recent survey conducted by the Russian AI investment platform EARNIE, reported through socialbites.ca, reveals how Russians view passive income and what earnings people consider adequate to sustain a comfortable life without active work. The study sheds light on the ambitions and financial expectations of a broad cross-section of adults across Russia, highlighting both current realities and desired goals for passive earnings.
Only about one third of respondents currently have any form of passive income. Just 32% reported earning passive income, while 15% expressed satisfaction with their existing level, and another 25% said they plan to boost their passive income in the coming year. The data suggests a substantial portion of the population still aspires to add a steady stream of earnings beyond their main job, with a notable contingent expecting improvement in 2024 and beyond. These insights are based on responses from a diverse pool of participants and help illustrate the evolving landscape of personal finance in the country.
When it comes to the most in-demand sources of passive income, workers in the information technology sector stand out. The survey indicates that the average monthly target for a comfortable life via passive income falls around 350 thousand rubles for IT professionals. Marketing and advertising specialists come in second, with an anticipated 250 thousand rubles. Public sector workers and municipal employees are third, aiming for about 200 thousand rubles. Lawyers and accountants look for roughly 160 thousand rubles, while people in technical trades report the lowest desired figure, around 50 thousand rubles. These figures reveal clear prioritizations across occupations and demonstrate how income needs vary with job type and lifestyle expectations. The results also reflect a broader preference for diversified passive income streams as a hedge against market fluctuations and to complement salaries in a rapidly changing economy.
In terms of preferred sources of passive income, traditional routes remain dominant. Bank deposits were identified as the most favored option by 31% of respondents, signaling a continued preference for low-risk, income-stable instruments. The stock market follows closely, with 20% viewing market investments as a viable path to passive earnings. Rental income from a property ranks third, favored by 15%. Beyond these core options, some respondents mentioned monetizing online content and advertising integrations, which attract around 13% of the sample. Cryptocurrencies attracted the least interest, with about 7% considering them a source of passive income. The diversity of responses demonstrates a nuanced approach to building passive income, balancing safety, growth potential, and personal interest.
The gathering of this data occurred in April 2024, encompassing 5,000 respondents aged 18 to 65 across Russia. The findings provide a snapshot of how households were planning to adapt their financial strategies amid evolving economic conditions and changing employment landscapes. A separate trend noted in related discussions relates to fair salary benchmarks for Russians in 2024, illustrating a broader conversation about wage adequacy and income security in the contemporary economy. The overall message from the survey is clear: while many Russians already have some form of passive income, a large segment is actively pursuing higher levels to achieve greater financial resilience and independence. This evolving picture highlights the ongoing interest in passive income as a supplement to earnings and a potential pathway to more stable financial footing over time .