New Fashion Expands Local Production in Russia as Maag Store Network Grows
New Fashion, the company overseeing Maag clothing stores, is negotiating with domestic manufacturers to bring collection production closer to home in Russia. The update came from Viktor Evtukhov, the Deputy Minister of Industry and Trade, in an interview cited by RIA News. [Source: RIA News]
Evtukhov noted that New Fashion previously represented the now-defunct Spanish retail group Inditex, which owned major brands such as Zara, Bershka, Pull & Bear, and Stradivarius in Russia. This historical context underscores the company’s evolution and its current strategy to localize manufacturing while maintaining familiar brand names for Russian customers. [Source: RIA News]
According to the deputy minister, New Fashion has recently introduced new retail concepts under the brands Maag, Dub, Ecru, and Vilet, operating the stores within the framework of distinct brand families. He stated that all 242 stores comprising these brands are presently active across the country. [Source: RIA News]
Evtukhov emphasized that New Fashion is increasingly focused on expanding production within Russia and engaging in negotiations with clothing factories to localize collection production. This move aligns with broader economic goals to bolster domestic industry and reduce reliance on foreign sourcing. [Source: RIA News]
The first Maag store in Russia opened on April 26 in Moscow, located on Neglinnaya Street. This milestone marks the brand’s entry into the Russian retail landscape and sets the tone for potential future expansion. [Source: RIA News]
Historically, the industry has faced shifts in currency value and import dynamics, prompting ongoing discussions about how the ruble’s performance may influence the state of the economy and consumer demand. The current developments point to a strategic pivot toward localized production as part of a broader industrial policy. [Source: RIA News]