The My Brand Awards, a ceremony honoring outstanding products and services for children and their families, took place in the State Kremlin Palace, according to event organizers. The event celebrated not only commercial success but also projects that promote Russia’s rich traditions and cultural heritage, underscoring how brands can connect utility with cultural embodiment.
The awards recognize both commercial achievements and initiatives that popularize the traditions and culture of the peoples of Russia. They showcased how thoughtful design and responsible business practices can reinforce family values while delivering practical benefits to everyday life.
A vibrant program entertained attendees, featuring performances by Nikolai Baskov, Soso Pavliashvili, Dmitry Koldun, Diana Gurtskaya and other well-known artists. The evening intertwined music, celebration, and brand storytelling, giving the audience moments of shared joy.
Children’s vocal and dance groups added a lively note to the evening, highlighting the event’s focus on family, youth, and community. Their performances contributed to a festive atmosphere that resonated with guests of all ages.
Nominees spoke with guests about the process behind developing child-focused products and services, sharing the inspiration, safety considerations, and design choices that shaped their offerings. Guests learned how care for children and families informs product development and brand purpose.
Elena Sever and Vyacheslav Manucharov hosted the evening, guiding the program with warmth and humor while coordinating the flow of performances, recognitions, and nominees’ presentations.
Among the winners were Momi, a diaper brand; Pharmamed, a vitamins company for children; and Infinix, a smartphone company, along with other enterprises that demonstrated leadership in their respective categories. These recognitions reflected a range of consumer goods and tech solutions aimed at improving family life.
Singer and producer Max Lidov accepted an award for creating the program My Man, which has been noted for its positive messages and focus on family values within a broad audience. Exact details about the show’s approach were shared during the ceremony.
“Viewers who come to our program actually switch from their daily worries and news feeds to another positive wave for an hour and a half. Our program is not only about love and life, but also about traditional values. We try to present a show that pleases the audience and fills the moment with bright emotions,” the artist said. The moment underscored how media ventures can align entertainment with cultural and family-centric themes.
The My Brand Award is based on public voting, inviting spectators to participate in choosing the winners and lending a democratic perspective to the celebration of family-friendly brands and initiatives. The voting process highlighted the public interest in products and services that support children and parents alike.