MTS has rolled out communication subscriptions for its user base with terms extending up to 12 months, a move the company states is aimed at giving customers greater flexibility and predictable costs. The fresh option sits within a wider family of digital offers designed to integrate mobile services more tightly with everyday communications and data needs, reflecting MTS’s ongoing strategy to broaden its ecosystem and create bundled value for subscribers who want simplicity and savings over a longer horizon.
In a statement, Andrey Gubanov, who leads the MTS retail network, emphasized the goal of maximizing choice for all customers. The approach is part of a broader effort to expand ecosystem offers that seamlessly combine core mobile services with related digital products. The idea is to provide subscribers with a compelling incentive to enroll, while preserving the ease of use that customers expect from a leading telecommunications group. The emphasis on choice underscores MTS’s intent to meet diverse usage patterns across different regions and customer segments.
When customers sign up for a subscription, the model is designed to deliver immediate value. Subscribers receive a noticeable discount at the outset, and there is no need to enable automatic payments because the subscription amount is debited in full when the agreement is activated. This upfront payment structure can simplify budgeting for households and small businesses alike, removing the friction often associated with recurring charges. The arrangement also aligns with a preference among users for transparent pricing and clear terms from the outset.
Costs for the subscription are not the same everywhere. Gubanov noted that the monthly price variation depends on the subscriber’s region of residence, reflecting differences in network deployment, local demand, and competitive dynamics. This regional pricing approach allows MTS to tailor offers to local conditions while maintaining a coherent nationwide strategy. It also signals to customers that regional factors can influence the overall value proposition, from savings on monthly fees to access to specific services available in particular areas.
Looking back at network performance, MTS reported continued gains in voice technology adoption. By the end of 2023, more than a third of calls on the MTS network were carried over high-quality voice transmission technology, commonly referred to as VoLTE. This marked an increase from 2022, when VoLTE usage stood at roughly 29 percent. The uptick suggests a steady shift toward richer voice services that leverage data networks for clearer sound and more reliable connections during peak usage. In parallel, total call time over the LTE network rose by 43.8 percent in 2023, indicating that customers increasingly rely on data-enhanced voice services and longer, more data-integrated conversations across the network. These metrics underline MTS’s ongoing investment in network modernization to support evolving customer needs and new service models.