Data from the online research platform Cuckoo, as reported by Socialbites.ca, shows that 81 percent of respondents view preferential mortgage programs as the only viable path to buying a home because standard monthly payments have become unaffordable. This pattern underscores how financing options directly shape housing decisions, especially when typical payments strain household budgets.
At the same time, a clear majority of Russians, 85 percent, prefer developers who offer special mortgage programs. The preference signals a market tendency to align new-home purchases with financing that promises lower monthly costs and greater payment predictability.
The study found that 77 percent of respondents see buying a new home through a mortgage as a way to improve living conditions, and about one in five intends to buy property for their children. This indicates a long-term view where securing housing is linked to family stability and future planning.
Sixty-two percent of those who benefited from preferential programs said they could also afford to purchase a one-room apartment or a studio. Meanwhile, thirty-eight percent of respondents who are preparing to buy a home expect to acquire a two-room apartment in 2024, reflecting varying household sizes and needs within the market.
The most popular option remains developers who offer discounted mortgage rates. Today, only a handful of developers provide such programs, making these offerings a differentiating factor for home buyers weighing options.
Seventy-four percent of respondents explained their decision to buy an apartment now by concerns that family mortgage limits could run out in October 2024. They fear that after the suspension of family mortgages and potential rate increases, improving housing conditions would become more difficult.
A day earlier, discussions surfaced about how many years Russians have been saving toward a mortgage down payment, revealing a sense of accumulated effort behind the purchase plans.
Earlier, sales in Moscow involved a type of new building at the foundation pit stage, highlighting a segment of the market where construction is visible from early development phases and buyers are tracking progress closely.