Yandex is set to rebrand its Delivery Club in June, unveiling a new identity as Market Delivery. The upgraded service will expand beyond restaurant meals to include a broad selection of goods, such as electronics, household items, and other consumer products. A representative connected to Delivery Club shared this update, highlighting the strategic shift as part of Yandex’s broader growth plan for the delivery ecosystem. Source: RIA Novosti
In 2022, Yandex announced increased investments in Delivery Club, signaling a deeper integration within the company and a push to rebrand the service under a clearer, more expansive umbrella. The plan includes adopting the name Grocery Delivery to reflect the broader range of offerings. Market Delivery is described as a faster channel for delivering varied goods from retailers, aiming to streamline the last‑mile experience for customers. Source: RIA Novosti
The product categories for Market Delivery are expected to include electronics, household goods, and additional items that meet everyday consumer needs. Alongside these new offerings, the traditional restaurant feed will continue to operate, providing users with access to their familiar dining options from participating establishments. Source: RIA Novosti
Recent reports also noted that a separate development related to Yandex Market involved the appearance of handmade wool rugs from the Swedish brand IKEA on social platforms. The rugs were described as being produced in countries such as Iran, Armenia, and Turkmenistan, with a current assortment comprising thirteen carpets, each listing detailed parameters on its product card. Source: RIA Novosti