IKEA has restarted online sales in Russia as of Monday, July 25, marking a return to e-commerce activity for the company’s Russian division. The announcement signals a strategic move to re-engage customers through digital channels while the retailer manages order fulfillment in a way that aligns with current logistical capabilities and regional operations. The online sales operation is designed to work alongside in-person shopping, offering customers a flexible option to browse, place orders, and arrange delivery or pickup when available in their area.
According to IKEA, online purchases can be completed in cities where the company operates physical stores and where delivery or pickup slots are open within the customer’s local market. This means that shoppers in cities with an IKEA presence can access online catalogues and place orders, with the understanding that service slots depend on real-time inventory, courier capacity, and scheduled courier windows. In practical terms, consumers should expect to see available delivery or pickup intervals that reflect the day’s logistics and regional demand, rather than a blanket availability nationwide.
The company’s statement also notes that orders placed online are eligible for delivery or pickup only in areas where there are existing IKEA stores. The metropolitan centers explicitly identified include Moscow, St. Petersburg, Krasnodar, Yekaterinburg, Kazan, Nizhny Novgorod, Novosibirsk, Omsk, Rostov-on-Don, and Ufa. Customers in neighboring zones can participate as well, but services are generally restricted to a radius of up to 50 kilometers from these core cities. This policy helps ensure timely deliveries and consistent service quality while the network adjusts to local demand, traffic patterns, and warehouse capacity.
On a related note, a regional IKEA representative provided an update on the status of sales in Russia, indicating confidence that online shopping would continue after a brief pause over the weekend. That message underscored the company’s commitment to maintaining a presence in the market through its digital storefront while monitoring broader supply chain conditions and regional consumer sentiment. The emphasis remained on steady, reliable service that customers could plan around, rather than rapid expansion that could outpace logistics and inventory planning.
Looking back, the retailer had previously announced a mid-year change in its Russian operations, signaling that it was exiting certain activities within the country and reorganizing its manufacturing footprint. The broader context involved the deliberate scaling back of physical and production activities as part of a larger strategic decision. Since that period, the focus has shifted toward sustaining a leaner, more agile online platform that can adapt to evolving market conditions, consumer expectations, and regulatory developments while still offering popular IKEA designs and home solutions to Russian shoppers who value the brand’s universal appeal and design language.