Hoteliers chose to alter their early reservation pricing, cutting or eliminating discounts for the upcoming summer season in 2023. Market participants reported that the shift reflects a broader move away from promotional pricing for spring and summer bookings. The stance was echoed by Daria Kochetkova, B2B director at Ostrovok.ru, who noted that many properties are sticking to standard rates for the next season.
Industry analysts observed that the share of hotels offering early booking promotions has fallen by nearly two thirds. Traditionally, the early booking window opens in November and helps deepen demand, with roughly half of available rooms sold through this channel. Yet the latest trend shows a clear tightening of discounting as establishments seek more predictable revenue in a volatile environment.
Some market participants attributed the shift to uncertainty and planning difficulties. Hoteliers cited the challenge of forecasting costs amid fluctuating service and product prices, as well as ongoing travel restrictions affecting access to resort destinations. Nevertheless, others argue that the stronger performance of the just completed summer season supports the move away from steep discounts, since there is greater willingness to command higher rates when demand remains robust.
During mid November, ATOR, the Russian Association of Tour Operators, warned that guests visiting Turkish hotels in the 2023 summer would face price increases of about 35 to 50 percent compared with 2022. Industry stakeholders expect price momentum to continue, with hoteliers signaling that what was once possible through aggressive discounts may now be offset by higher baseline room rates.