The flagship Gloria Jeans store in Moscow recently opened its doors on Tverskaya Street, taking over a space previously occupied by a three‑level H&M location. This new store represents a landmark for the Russian retailer and signals a meaningful expansion within the country’s fashion landscape, a milestone confirmed by the company. The opening was framed as a major event, underscoring Gloria Jeans’s aim to deepen its presence in the Russian market and to present a broad array of its signature offerings to a wide audience.
Gloria Jeans officials noted that the opening stands as the largest single‑brand store they operate in the Russian Federation, highlighting the brand’s commitment to delivering a complete shopping experience. The launch was described as a festive occasion with plans for a high‑profile opening ceremony on April 8 and 9, designed to attract loyal customers as well as curious newcomers eager to explore the brand’s latest collection and in‑store experiences.
Company spokespeople also mentioned that around 25 Gloria Jeans stores had taken space from brands exiting Russia, with several additional outlets planning relocations or expansions in the near term. This shift aligns with a wider retail trend where domestic brands are consolidating footprints while international names reassess operations in the region.
Earlier reporting indicated that multi‑brand Stockmann stores would arrive at two shopping centers near Moscow along the Moscow Ring Road, occupying former H&M premises as the Swedish retailer reduces its footprint in the country.
H&M announced its plan to wind down operations in Russia, with store closures beginning in October 2022, a development that has influenced retail strategies and the mix of brands available to shoppers in the region. In a broader sense, industry observers noted the evolving dynamics of international fashion brands as they reevaluate positioning in response to a shifting climate. [Industry briefing]