Recent survey results point to a strong openness among Russians toward housing improvements. In a study conducted by a respected analytics organization and reported by a leading business publication, about four in ten adults expressed plans to repair or redevelop their living spaces within the next several years. The survey, which gathered perspectives from 1.6 thousand Russians aged 18 and older, builds on findings from the previous year when roughly 36% of respondents viewed home repairs as a desirable or necessary step. These numbers illustrate a steady interest in upgrading living conditions, driven by personal circumstances, financial stability, and evolving family needs.
The data also show a reciprocal dynamic: while a sizable portion of the population is focused on improving existing homes, a smaller but notable share is considering real estate acquisition or new construction. Specifically, around 15% of adults currently express an intention to buy real estate, and about 8% indicate a desire to build a new house. Higher educational attainment and greater income appear to correlate with a stronger propensity to pursue changes in living arrangements, with 69% of more educated respondents and 72% of higher-income respondents showing interest in altering their housing situation. These patterns suggest that financial resources and educational background influence decisions around repairs, purchases, and new builds.
The social aspect of home decisions also emerged in retail settings. In mid-February, a major furniture and household goods hypermarket highlighted a particular finding: couples who jointly select home items tend to experience a greater sense of closeness, with 67% of surveyed couples reporting improved mutual understanding through shared shopping. This insight underscores how practical, everyday activities around the home can strengthen relationships, a factor that complements the broader economic and demographic trends in housing preferences.
Meanwhile, new digital tools and service offerings have entered the market to help track and plan housing-related expenses. In the second half of January, the service “Repair with SberServices” launched in collaboration with the financial data operator platform and an analytical resource. This collaboration provides an accessible way to analyze past spending on home repairs and to identify which improvements are most appealing to residents. The availability of such services helps households understand how spending on repairs fluctuates over time and which types of repairs attract the most interest. The trend demonstrates how data-driven insights can guide personal decisions about home maintenance, interior upgrades, and potential renovations.