Enterprises in the tourism sector that report annual revenues of 180 million rubles or more are now eligible to participate in the national Labor Productivity project. The decision was formalized in an order signed by Deputy Prime Minister Andrei Belousov, who oversees the project. This development is reported by the press as part of the ongoing national initiative.
Eligible participants include hotels, camping grounds, holiday homes, sanatoriums, travel agencies and tour operators, fairs, recreation parks, beaches, and a wide array of attractions. To join, organizations should submit their application through the generativity.rf portal, following the outlined procedure. The process is designed to be accessible and transparent, inviting a broad spectrum of tourism-related businesses to engage with the program.
Within the framework of the national project, approximately 200 firms are anticipated to receive expert guidance aimed at improving labor productivity. This support comes from federal and regional competence centers, providing tailored advice, training, and practical tools that help businesses optimize operations, raise efficiency, and enhance service quality across the sector, from front-line staff to management.
Deputy Minister of Economic Development Murat Kerefov notes that domestic tourism is expected to grow meaningfully, with a projected 20 percent increase in activity for the year 2023. He also highlights a projected expansion in industrial output by about 1.5 times. As demand rises, tourism businesses are investing more vigorously in infrastructure, human capital, and service modernization to capture the expanding market while maintaining quality and competitiveness for travelers from North America and beyond.
The initiative aligns with ongoing efforts to position Russia as a more accessible destination for foreign travelers. While prior policies limited some visa-free travel opportunities, discussions continue about expanding visa arrangements to boost inbound tourism, including potential dialogue with partners such as China. These discussions reflect a broader strategy to diversify tourism flows and support economic growth across regions.