In 2023, Russian consumers spent a substantial sum on online shopping, with the total reaching 917.5 billion rubles. By comparison, the previous year saw 625 billion rubles spent, marking a notable rise in e commerce activity. The growth rate around this period was reported as roughly 47 percent, reflecting a strong acceleration in online consumer behavior. These figures were highlighted in a report by Vedomosti with data from Infoline, underscoring a widening adoption of online purchasing channels across the country and signaling a shift in how households allocate budget toward digital retail. The takeaway is that online shopping matured rapidly, becoming a central part of everyday buying decisions for a broad segment of the population, especially as convenience and access expanded across urban and rural areas alike. The data indicate that buyers increasingly trusted digital platforms to deliver a wider array of goods directly to their doors, reinforcing the trend toward a digitally enabled marketplace that continued to evolve through the year.
According to insights from Data Insight researchers, the delivery volume of perishable foods in 2023 reached 781 billion rubles, illustrating that fresh and short shelf life products remained the backbone of online food delivery. This category dominated the online food delivery landscape, while analysts note that the dry goods segment, including cereals, pasta, canned foods, and similar staples, was treated as a separate group and not counted within the perishable food category. The emphasis on perishables highlights consumer priorities such as speed, freshness, and reliability in home delivery, factors that continue to shape the design of e commerce logistics and store assortment. The findings point to a sophisticated delivery ecosystem where speed, quality control, and clear communication about freshness play a decisive role in customer satisfaction.
Infoline Analytics General Manager Mikhail Burmistrov pointed out a notable shift in consumer behavior toward the end of the year. While overall interest in delivery dipped, there was a rise in orders intended for future use and for later delivery. This dynamic was attributed to promotional campaigns, a boost in online orders for alcoholic beverages with pickup options, and a growing preference for self pickup amid concerns about courier availability. As a result, some delivery services became more expensive or charged for delivery, and shoppers started to plan purchases more strategically. The shift toward future purchases and pickup options reflects a broader adaptation to fluctuating supply chain realities and the ongoing quest for reliability in online shopping. In practice, this means households are balancing the allure of promotions with practical considerations like delivery speed, service costs, and the flexibility of pickup when selecting where to shop.
happened before knownHow much did Russians’ food expenditures increase?