This year saw a noticeable rise in domestic travel bookings among Russian holidaymakers, with reservations climbing 21% over the previous season. Notably, five-star properties led the surge, recording a robust 33% year‑over‑year increase in demand. These figures come from Ostrovok.Ru’s press service and were shared with socialbites.ca, highlighting a clear shift toward premium stays during the holiday period.
Dynamics across other accommodation segments showed steady growth as well. Demand for alternative lodging options such as serviced apartments, guesthouses, camping sites, and glamping facilities rose by about 24% compared with last year. In contrast, four-star and three-star hotels posted gains in the vicinity of 21% and 15% respectively, while non-star accommodations advanced around 24% as well, underscoring a broad uptick in travel interest across price points.
Looking at regional popularity, the top ten New Year’s destinations by total bookings include Moscow, St. Petersburg, Sochi, Kazan, Kaliningrad, Nizhny Novgorod, Esto-Sadok, Yaroslavl, Murmansk, and Yekaterinburg. Among these, Murmansk experienced the strongest leap in demand, with bookings up by 66% versus the prior New Year, followed by Yekaterinburg at 41%. Moscow saw a 34% increase, while St. Petersburg posted a 31% rise in bookings, indicating a broad geographic spread of holiday travel within the country (source: Ostrovok.Ru press release).
The average nightly rate for New Year bookings also climbed, rising 18% to 6,250 rubles. In this price landscape, five-star hotels remain the premium option, attracting the highest average nightly rate of around 16,600 rubles. Glamping experiences follow, averaging 14,200 rubles per night, with country houses at about 12,900 rubles, campsites around 10,300 rubles, and four-star hotels near 9,300 rubles per night. This pattern reflects a growing willingness among travelers to invest in higher-end experiences during the holidays, while still exploring more affordable stays for budget-conscious trips (attribution: Ostrovok.Ru press service).
In the mid-range segment, two- and three-star hotels, along with apartments and guesthouses, clustered around an average of 5,700 rubles per night. Non-star hotels averaged roughly 5,500 rubles, with guesthouses close behind at 5,400 rubles. The dispersion of prices across categories confirms a diverse market where travelers can select from a spectrum of accommodations that balance comfort, location, and value during peak travel periods.
These trends collectively illustrate a resilient domestic travel market in Russia during the holiday season, characterized by higher demand for premium properties, a broadening geographical appeal, and a willingness to spend more on distinctive lodging experiences. The data underscores how choice and price tiers align as travelers navigate the holiday calendar, seeking convenience, luxury, and unique stays in equal measure (source attribution: Ostrovok.Ru press service).