Digital health, AI, and the shift to proactive care in modern medicine

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There is a growing demand for healthier lifestyles and longer life expectancy in society. Sergei Zhdanov, director of the Sberbank Health Industry Center, spoke at a plenary session during Health Day at the International Exhibition and Forum: Russia, held at VDNKh. The discussion focused on how digitalization is reshaping the healthcare sector and the role the bank plays in this transformation, as reported by the bank’s press service.

According to Zhdanov, digital health is advancing rapidly and must be integrated effectively into everyday practice. He underscored the need for active participation and collaboration among all stakeholders involved in health care, from policymakers to providers and technology partners.

He noted that digital technologies are already altering how people live and how medical systems operate. Artificial intelligence is being applied across a broad spectrum of services, from continuous health monitoring to improving clinical workflows and hospital management. This shift favors an earlier emphasis on diagnosis and prevention, which helps raise the quality and accessibility of medical care for patients in North America, Europe, and beyond. Zhdanov described it as a shift in the paradigm toward proactive health management and timely intervention.

Zhdanov highlighted ongoing efforts by Sber and its partners to advance digital health services and AI models in medicine. The company plans to create artificial intelligence assistants for patients and clinicians that can support people at every stage of the care journey, from initial symptom check to follow-up management and chronic disease monitoring. The aim is to place artificial intelligence at the service of people, improving outcomes while reducing unnecessary visits and delays.

It was noted that Sber participated in Health Day organized by the Ministry of Health of the Russian Federation at the Russia exhibition on February 2. An expert session titled “Application of artificial intelligence technologies in healthcare” took place in the bank’s pavilion, with participation from the Ministry of Health and representatives from various regions and companies. Attendees learned about digital health services and the development of AI models in medicine, including practical demonstrations and real-world use cases.

Visitors had opportunities to hear lectures on medicine and the role of technology in care delivery. Sber employees also offered the option of remote examination through an online consultation with a physician on site. Attendees were introduced to devices designed for remote diagnosis and continuous monitoring of a patient’s condition, highlighting how remote care can support physicians and patients regardless of location.

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